Creators of Swift Boat Ads Sought Maximum Impact

LOS ANGELES In a race as tight as the 2004 presidential election, the lead creatives behind the Swift Boat Veterans for Truth ads know that any voters swayed by their messages were crucial.

Chris LaCivita and Rick Reed’s campaign, strategically placed in battleground states with a $13 million media buy (as of last week), was created through Stevens Reed Curcio & Potholm, an Alexandria, Va.,

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