Creative: What's New - Portfolio

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

What’s New – Portfolio

BRITISH AIRWAYS

Agency: M&C Saatchi, New York
Client: British Airways,London
Creative Director/Copywriter: Marty Cooke
Art Director: Alice Ann Wilson
Photography: Cheryl Koralik

Pipe-smoking “British explorers” and all, this campaign could hardly be more out of step with Tony Blair’s ultra-modern “New Britain.” Another ad in the series links the airline’s know-how to the fact that “Certain British ladies were curiously drawn to the Southern Oceans.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in