Creative Shuffle At Hill, Holliday

BOSTON–Doug Gladstone is leaving his post as svp, executive creative director at Hill, Holliday, Connors, Cosmopulos’s relationship marketing division in Boston, and will be replaced by Scott Carlton, a creative executive at New York’s Wunderman.

Carlton will spearhead efforts at the Interpublic Group shop for such clients as FleetBoston Financial, Humana, Upromise and others. At Wunderman, Carlton was vp/group creative director, working on Amtrak, Clairol, Sears and the U.S. Army.

Gladstone is leaving to launch Brand/Content, a startup that will specialize in direct and interactive communications.

Despite the softening of the economy, Gladstone, 40, says that now “we see a great opportunity in being able to partner with larger agencies or working directly for the client–we plan to do both.” Brand/Content launches with three clients, which Gladstone declined to name, and the same number of staffers.

The Boston market has been a hotbed for startups since 2000 began, with such notable launches as Modernista!, McCarthy Mambro Bertino, Velocity Advertising and Push, meeting with varying degrees of success.