Creative Shifts at Harpell, Benes

Harpell is searching for a creative director following the departure of David Abend; and Benes Brand Imaging has expanded its creative team with the addition of Harold Burch.

Abend resigned after three years at the Maynard, Mass., agency to freelance as a copywriter and creative director.

“For a creative director, there’s a a lot of work that’s not creative,” said Abend, who worked with clients such as Oracle’s e-Travel, LavaStorm and Best Software. “The time you have to sit down and work on an ad diminishes. I missed that.”

Abend, who stays with the 55-person agency for the next few weeks, is currently seeking work with area agencies and corporations. “He’s done a fantastic job building the department—we wish him the best of luck,” said CEO Pat Harpell.

Meanwhile, Burch fills a new position at Benes in Lexington, Mass., as senior vice president and senior creative director. Burch spent the past seven years at his own New York design firm, Harold Burch Design. At Benes he will oversee six designers and work with clients such as Analog Devices.

Burch, who also previously worked as an associate at Pentagram Design in New York, was drawn to the opportunity to create an organization built around strong partners and designers, work with big-name clients and help expand Benes nationally and internationally, he said.

Part of that expansion occurs today with the opening of the agency’s five-person Providence, R.I., office. “We have a lot of business in Providence already,” said agency president Michael Benes, who, along with executive vice president Doug Landfield, will split his time between Benes’ 20-person Lexington office and Providence.

The Providence and Lexington offices will share accounts such as Textron, Applix and Softrax.