Creative Shake-up at WestWayne

WestWayne has reorganized its creative department.

Luke Sullivan, 47, the Atlanta shop’s high-profile chief creative officer, is relinquishing day-to-day creative authority to focus on new-business pitches.

“The new-business environment right now is 40 fishermen, all with lines in a coffee cup,” said Sullivan. “I’m needed to get out on the road and get in front of clients. Consumer brands have to do this. Why are we any different?”

Scott Sheinberg, 42, elevated to executive creative director of the $360 million shop last January, now assumes creative responsibility for all of the agency’s accounts.

“Luke is going to be out there breaking down doors,” said Sheinberg.