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Having helped guide Ground Zero since day one, creative partner Kirk Souder is abandoning agency life.
Souder, 39, founded the agency in 1993 with Jim Smith and Court Crandall. His abrupt departure ends a nine-year creative partnership with Crandall that began at the former Stein Robaire Helm. The two are widely praised as among the top West Coast creatives, and most recently shared the Los Angeles Advertising Agencies Association’s Creative Leader of the Year award.
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