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Saatchi Unveils Bourbon Effort
Agency: Saatchi & Saatchi, New York
Client: Austin, Nichols & Co., New York
Chief Creative Officer: Tod Seisser
Executive Cd/Art Director: Craig Miller
Cd/Copywriter: Doug Pippin
Art Director: Kem Dinally
Photographer: Craig Cutler Studio, New York (Product Shots)
Call Of The Wild
Saatchi & Saatchi’s first campaign for Wild Turkey bourbon was built on months of solid consumer research, including a survey of 1,000 whiskey drinkers.

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