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Brotherly Love
Wieden & Kennedy Taps Friendship
In Latest Ads For Espn The Magazine
By Sloane Lucas
Agency: Wieden & Kennedy, New York
Client: Espn The Magazine
Creative Director/
Copywriter: Stacy Wall
Art Director: Susan Griak
Production Co.:
Wilson Griak
Director: Wrye Martin
Editor: Carlos Arias,
Consulate Editing
Wieden & Kennedy has kicked off its most recent ads for ESPN The Magazine utilizing self-deprecating humor and the friendship between two Minnesota Vikings receivers–rookie Randy Moss and veteran Cris Carter.
The duo appears in two 30-second commercials, which began airing this month on ESPN and ESPN2.
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