From hygiene to health clubs to hemorrhoids: Health and fitness may be a rich category filled with captive consumers, but it's likely to wring a gr" /> Creative health and fitness: shape up or ship out <b>By Janine Gibso</b><br clear="none"/><br clear="none"/>From hygiene to health clubs to hemorrhoids: Health and fitness may be a rich category filled with captive consumers, but it's likely to wring a gr
From hygiene to health clubs to hemorrhoids: Health and fitness may be a rich category filled with captive consumers, but it's likely to wring a gr" />
From hygiene to health clubs to hemorrhoids: Health and fitness may be a rich category filled with captive consumers, but it's likely to wring a gr" />

From hygiene to health clubs to hemorrhoids: Health and fitness may be a rich category filled with captive consumers, but it’s likely to wring a gr" data-categories = "" data-popup = "" data-ads = "Yes" data-company = "[]" data-outstream = "yes" data-auth = "">

Creative health and fitness: shape up or ship out By Janine Gibso

From hygiene to health clubs to hemorrhoids: Health and fitness may be a rich category filled with captive consumers, but it's likely to wring a gr

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

When Ammirati & Puris art director Todd Seisser heard back in July 1991 that he was going to be working on the Phillips Milk of Magnesia account, he gulped. Despite the award-winning work for Maidenform, McCall’s and Citizen Watch he had under his belt, the associate creative director was worried.
After all, campaigns for laxatives had hardly been known for their subtlety or taste, not to mention their creative integrity or award-winning potential.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in