Creative Focus: Coming Attractions

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As Advertisers Gravitate To The Big Screen, Creatives Revel In New Opportunities
It’s a creative’s dream. Your commercial is projected onto a 40-foot screen in front of a captive audience, the audio booming in surround sound.
In fact, more and more ad pros are seeing their work showcased at the movies. Although cinema advertising generates a modest $65 million annually, it’s been growing at the rate of 25 percent a year for the last three years, says Dennis Fogarty, president and CEO of Screenvision Cinema Promotions, a New York-based cinema advertising vendor.




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