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“Help! I’ve fallen, and I can’t get up!”—eight historic words blurted out by Dorothy McHugh, the ex-Ziegfeld Follies dancer, in that 1990 ad for LifeCall, the medical-alert system. McHugh died in 1995, but the ad lives on in endless jokes and parodies —and in a new self-promo effort by freelancers Jarl Olsen and Houman Pirdavari.

The ex-Fallon creatives are sending their own “HelpAlert” pendants out to creative directors; those who find themselves in a creative emergency can summon Olsen and Pirdavari, who will race to the scene, A-Team style.

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