Creative on Demand Vies for H&R Block

ATLANTA One Southeast shop has advanced to the final round in the review for H&R Block’s Hispanic advertising account.

Creative on Demand in Coral Gables, Fla., will present against cruz/kravetz: Ideas of Culver City, Calif., and The Vidal Partnership in New York, according to Catherine Bension, president of Select Resources International in West Hollywood, Calif., which is conducting the view.

Agencies eliminated from contention were: Interpublic Group’s Casanova Pendrill of Irvine, Calif.; WPP Group’s Mendoza, Dillon & Asociados in Aliso Viejo, Calif.; and Zubi Advertising of Coral Gables, Fla.

Bension said the agencies will be given a strategic, creative and media assignment and will make presentations at the headquarters of the Kansas City, Mo.-based client this month. An early April decision is expected.

Billings are undisclosed. The client spent less than $100,000 on media last year through November, according to Nielsen Monitor-Plus, but Bension said billings will be “significantly higher.”

Incumbent Dieste Harmel & Partners in Dallas did not defend. The Omnicom-backed shop recently contended for the estimated $2-3 million Hispanic account of GE Financial Assurance in Richmond, Va. That business went to Zubi, but Dieste picked up GE’s corporate Hispanic advertising chores