Creative: Critique - Mac Is Back

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Apple Returns With A Vengeance
Agency: TBWA/Chiat/Day
Creative Directors: Lee Clow, Ken Segall
Art Director: Susan Alinsangan
Copywriter: Neal Hughlett
Producer: Michelle Burke
Director: Mark Coppos
Modern, simple, streamlined and clean, these iMac spots offer a blank set against which our modern, streamlined, suavish spokesperson Jeff Goldblum emotes. As an Apple endorser, he’s a natural. Like the brand, he’s a hip, intense, solitary type. But wait, he’s not on the Net.
Surprisingly, Goldblum is here to allay our fears about missing out on those new digital communities, where everybody is already involved except you.

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