Creative: Critique - Mac Is Back

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.

Apple Returns With A Vengeance
Agency: TBWA/Chiat/Day
Creative Directors: Lee Clow, Ken Segall
Art Director: Susan Alinsangan
Copywriter: Neal Hughlett
Producer: Michelle Burke
Director: Mark Coppos
Modern, simple, streamlined and clean, these iMac spots offer a blank set against which our modern, streamlined, suavish spokesperson Jeff Goldblum emotes. As an Apple endorser, he’s a natural. Like the brand, he’s a hip, intense, solitary type. But wait, he’s not on the Net.
Surprisingly, Goldblum is here to allay our fears about missing out on those new digital communities, where everybody is already involved except you.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in