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Nike Deftly Promotes The Serious Athlete, Not The Company
Donde estan los toros? This is one of the few spoken lines–“Where are the bulls?”–in this hugely engaging, swoosh-free and mostly language-free Nike campaign from Wieden & Kennedy. The question comes at the end of this commercial, released last week, which shows the running of the bulls through the town of Cuellar, Spain, before a bullfight.
And it’s bull-demonium as the great beasts pound through the old cobblestone streets.




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