Creative: Critique By Barbara Lippert

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Shilling For Dollars
The Fidelity spots are so tortuous, you’re tempted to save your money
Agency: Hill, Holliday, Connors, Cosmopulos Boston
CREATIVE DIRECTOR: Mike Sheehan
COPYWRITER: Gail Schoenbrunn
ART DIRECTOR: Ron Wilcox
DIRECTORS: Charles Wittenmeir, Tom DeCerchio
In advertising, you know a campaign is in trouble when comedian Don Rickles is brought in to freshen it up–and he does. What did the list of potential celebrity weapons look like before the agency got the go-ahead to unleash Rickles?
One can only imagine that meeting, the nodding heads, the murmurs of “Is Don available? Didn’t he get a fortune for that carpet ad, where his face was embedded in the floor and people kept stepping on his head!”
But getting walked over is nothing compared to what he’s given to work with in the Fidelity Investment ads, and yet he does yeoman service.








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