Creative Critique: Abercrombie Celebrates Male Beauty

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Abercrombie celebrates male beauty, while quietly promoting its clothes
We are posted, like voyeurs, in the corner, watching a scene as carnal and voluptuous as any cinematic love act or perfume commercial.
“You’ve cried with him, you’ve gone through pain with him, and a commitment, a passion, for something you love,” a college student says in the voiceover. “You’ve stared [him] in the eye and you can hear his heart racing,” says another. They are absorbed in each other, transfixed, intense.




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