Creative: Critique

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.




Soft Focus: Cashmere – Life At Its Creamiest
Agency: Banana Republic/San Francisco (In-House)
Photographer (Print): Tim Walker
Director (Tv-Suede): Peggy Sirota
Talk about your brilliant makeovers. Oprah Winfrey aside, has any major brand undergone as tasteful and cohesive a visual transformation as Banana Republic?
To further this Oprah link, both were saddled from birth with a problematic moniker.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in