Creative ‘Carte Blanche’ for Mote




Evans CD Regains Clout at Regian & Wilson
DALLAS–Kevin Mote, former creative director at Evans Advertising here, is moving back into top management as a senior vice president and creative director at Regian & Wilson in Fort Worth, Texas.
Mote joined Regian this month, less than two months after his senior role at Evans was diminished in that shop’s merger with Publicis in Dallas. He will oversee a staff of 20 and is charged with raising the shop’s creative profile regionally.
Talks between Mote and Regian began last spring, but “Frankly,” Mote said, “I didn’t become interested in doing anything else until this merger happened.”
Although he was working with his former staff on advertising for Evans’ clients, Mote was reporting to group creative heads at Publicis rather than his ex-bosses, Evans president George Arnold and chief operating officer Tom Bolger. “Their role was changing and my role was changing,” Mote said.
At Regian, Mote once again has creative control, plus the small agency atmosphere he preferred at Evans. According to president Julie Wilson, Mote has “carte blanche” to run the department.
Associate creative directors Jimmy Mowry and Jim Holmes maintained departmental oversight, said Wilson, while the company sought a candidate for the newly created post.
The Publicis merger was the second one in two years affecting Mote. In December 1996, Evans–owned by the former EvansGroup network in Salt Lake City–joined forces with MBRK. Mote briefly shared creative director duties with MBRK’s Kerry Hilton before Hilton left.