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From The Wacky To The Sublime, Lion Winners Take The Cake
Led by a jury president who often quotes the words of Bill Bernbach–DDB Worldwide’s chief executive officer Keith Reinhard–the Film and the Press & Poster juries of the 46th International Advertising Festival at Cannes chose substance over style, particularly when it came to picking a film Grand Prix.
With thoughts of the millennium hanging heavy over the 20 members of the film jury, the Grand Prix was awarded to a commercial that, according to Reinhard, sent a message about what the future of advertising should be–thoughtful, insightful and aspirational....
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