Creative Briefs

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Close-Up: DirectorDoctor Denim

Ivan Zacharias has landed one of the most coveted creative assignments around: Bartle Bogle Hegarty, New York’s first campaign for Levi’s, which is set to debut in July. The Czech director, represented in the U.S. by 2-month-old Villains satellite Smuggler, will direct the commercials in South Africa next month for the San Francisco apparel maker.

Zacharias has directed numerous award-winning spots, including Stella Artois’ “Doctor” out of Lowe Lintas, London. In the commercial, a physician who is ostracized for having treated victims of the plague is temporarily redeemed when a priest shares his Stella Artois.





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