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Déjà VuLow-Rider Redux

Low-riders can’t listen to just any music. Butler, Shine & Stern played off that idea for a San Francisco Jazz Festival spot last year. It showed up again in a recent Budweiser ad from DDB Chicago.

In the jazz-fest spot from the Sausalito, Calif., shop, three wanna be toughs are riding through urban streets in a convertible, listening to jazz. When they see a pedestrian, the passenger punches up a rap station on their vintage radio to protect their rep.



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