Creative Briefs

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Déjà VuSkin Deep

Has 2001 morphed into 1998? What you see at first isn’t what you get in a new ad for Pepsi—much as it wasn’t three years ago in spots for Sony and Campbell’s soup.

BBDO in New York created the Pepsi Twist commercial in which Hallie Eisenberg drinks a Pepsi but then unzips herself to reveal Halle Berry sipping a Pepsi Twist, to the delight of a male onlooker.

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