Creative Briefs

Déjà VuPeriod Pieces-Similar images punctuate two print campaigns relating to menstruation.

Strong black type dominates an ad that broke last month for Gyne care, a treatment for heavy bleeding, with drawings of women carrying heavy red balls illustrating the woes of its target. Compare that with the lettering, background and red dot in the current “Kotex fits. Period” campaign, created last year by Ogilvy & Mather in Chicago. Regan Campbell Ward, New York, a division of McCann-Erickson Healthcare Worldwide, created the Gynecare ad.

The similarities are pure coincidence, says Rich Campbell, strategic partner at RCW. “We developed the ad based on our research,” he says. Neither Ogilvy nor Kotex would comment.

Dudok de Wit Animates AT&T
NEW YORK—Soft, quiet images and music set the tone in two new animated spots for AT&T long distance, the latest TV work on the brand from Young & Rubicam. Both ads were directed by Michael Dudok de Wit, whose Father and Daughter won an Academy Award for best animated short film earlier this year.

One spot shows a man playing catch with his son on a global horizon. As they throw, the distance between them increases and the boy grows. The man turns to chase a particularly high toss, and a nightstand with a phone appears on screen. The man turns away from the ball and picks up the phone while screen copy says, “Stay connected.”

“It really is about the power of voice and how we’ve kind of lost human contact,” says Ross Sutherland, executive creative director at the New York shop. The other spot has images of people and bicycles of all sizes to illustrate AT&T’s various calling plans.

The Jeffersons Head to Denny’s

George and Louise Jefferson, also known as Sherman Hemsley and Isabel Sanford, are back in their roles touting Denny’s Restaurants in a campaign from WestWayne in Tampa, Fla. The 30-second spot promotes the Triple Play break fast special, targeting consumers who don’t want to choose between bacon, ham or sausage. For $3.99, George gets a taste of all three. Weezy, meanwhile, twists her wedding band, revealing one decision she’d rescind. “He’s the puncher, and she’s the counter,” says agency svp and creative director Scott Sheinberg. “He’s the one who’s excited [about the product]. She’s better at attacking him.” The spot is running in 68 markets and on national cable. The shop hopes to add other retro couples to its branding campaign. Its wish list includes Jerry Stiller and Anne Meara and Bob Newhart and Suzanne Pleshette. Next up, according to Sheinberg, is “Kids Eat Free.” Look for June and the Beaver?

Obie Winners Donate Money

All four Obie Award winners will donate at least a portion of their prize money to aid victims of the Sept. 11 terrorist attacks. The awards ceremony, sponsored by the Outdoor Advertising Association of America, was cancelled following the attacks. The $20,000 Best of Show award went to BBDO Canada, Toronto, for its Jeep campaign showing familiar roadside elements, such as a stop sign and a parking meter, sticking out of a steep cliff. The top three finishers in media categories each won $10,000. Best single billboard went to The Lord Group, New York, for its Major League Baseball/Authentic Collection ad showing Mets and Yankees jerseys with the instruction, “Wash separately.” Best campaign went to Ad works, Washington, for an effort showing D.C. landmarks dressed up in L.L. Bean styles. The Martin Agency, Richmond, Va., won in the category of best street furniture, transit or alternative single for its National Civil Rights Museum bus ads with copy below the windows indicating, “You can sit here.”


Robert Abel, veteran commercial director and visual-effects pioneer, died last week at age 64 after an illness brought on by a heart attack. In lieu of flowers, his family invites donations in his name to The American Red Cross, The American Heart Association or The American Cancer Society.


The American Association of Advertising Agencies’ Creative Conference, originally planned for October, will not take place until next year. The date is yet to be determined.