Creative Briefs

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Déjà VuLogo a Go-Go

Life is easy when you’re one of the world’s most recognized brands. Recent “Life tastes good” ads don’t even show the entire Coca-Cola logo, just a condensation-covered portion of the familiar design. The idea behind the print and outdoor ads, from Amster Yard, New York, “is that people know it,” says Rob Bas kin, a representative for the Atlanta bottler.

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