Creative Briefs

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Close-up AnimationGo With the Flow

A new technique that fuses animation and photorealism is used to conjure a literally mind-boggling effect in a PSA for the Partnership for a Drug Free America.

Design/digital-effects house Psy ops, New York, spent more than two months creating what look like pools of ink that seem to flow to gether into an image of a boy sniffing inha lants.

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