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Then And Now: Stamp Act

The face of the S&H Green Stamps collector has evolved with the company during its 105-year history as one of the country’s best-known loyalty programs.

Recently renamed S&H Greenpoints to reflect a change to a digital format, the stamps are now touted in ads from Mullen/LHC in Winston-Salem, N.C., for the Lowes Foods gro cery chain. The ads liken S&H’s program to getting showered with gifts for no particular reason. “You can be getting the mail, turning on the lights, even stopping at a stop sign—things that are mundane, but now you get rewarded for what you do,” says senior copywriter Martin Davidson.

The spots feature shoppers of diverse ages, races and genders.





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