Creative Briefs



THEN & NOWPlay With Your Food

Jell-O has peddled its treats with a variety pack of songs and celebrities.

A 1975 spot from Young & Rubicam, New York, showed a Jell-O vendor outselling a fresh-fruit salesman and featured the jingle “J-E-LL-O.” During more than 75 years with the brand, Y&R tapped celebrity spokespeople such as Jack Benny, Lucille Ball, Andy Griffith and, of course, Bill Cosby.

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