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Only Pizza! Pizza! Remains
By Tanya Gazdik
Talking pizzas take center stage in Bozell Worldwide’s first creative effort for Little Caesars since landing the $40 million pizza business last April. Don’t look for Cliff Freeman’s exaggerated visual humor here. In this new campaign, product carries the show.
Two new spots, promoting two pizzas with three toppings each for $10.99, feature a couple of verbose pizzas flaunting their flavorful extras.
Taking the pizzas’ point of view, one spot “Mutual Admiration” shows two pies smothering each other in compliments about their respective toppings.
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