creative: bestspots

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

januaryFrom the wasteland of Super Bowl advertising, a tiny fist rose like a flower toward the sun. Easily the most striking image of the day, a power-saluting baby’s arm–
animatronics, actually–climaxed an affecting and funny commercial for Oxygen Media, the 1-year-old women’s cable network/Web site. In the ad, a newborn girl throws off her pink hat–a symbol of gender stereotyping–to the song “I Am Woman.” Before long, pink hats and blankets are flying across the maternity ward.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in