Creative: Best Spots - Visitor's View

HERE’S TO THE UNDERDOG.
In a month when terrific production helped OK ideas and ’50s Moderne helped things look hip, the stuff that stood out was simple. It gave us unlikely characters to love.
Like the latest UPS spot. Upstairs, the management guru is intoning. It’s about having vision; it’s about thinking outside the box. Unless you’re not in that meeting. Unless you’re the guy down in the mailroom thinking about the box. I like that someone’s finally indicted the foreign tongue we got hooked into speaking at client meetings.