Creative Best Spots

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September The spot set ground on the shore of this uncharted desert isle, with Gilligaaaan and three guys from Ikea who redecorate Gilligan’s hut. In the past, the makeover idea has worked well for the Swedish furniture maker. (Remember the subway-car and bowling-alley redos?) Why the jump to ’60s TV? “We wanted to change the strategy a little,” says Cheryl Van Ooyen, group creative director at Deutsch in New York, “and we needed places with range and personality.

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