Creative: Barbara Lippert'S Critique

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The Future Is Ford
The car maker’s millennial ad posits a happy world of global fulfillment
For the next two months at least, we will see the future, and it’s in millennium commercials. “Global Anthem” is Ford’s emotional, cinematic, two-minute extravaganza that last week was shown all over the world. Shot on five continents with a cast of 840, it touts seven brands. Ford is not alone in wanting to take a major millennial stand.
The De Beers diamond ad showing an attractive young couple embracing, as fireworks explode around them in a Times Square-like setting, is affecting.


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