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cumulative effect of multiple advertisements.”
Perhaps that’s why CP+B’s BK spot spoofing the Janet Jackson Super Bowl fiasco (it shows a man wearing the same nipple ring) ran only once. And even that may have come too late—weeks after the hooplah had faded. “We weren’t as fast as we could have been,” Keller admits. Still, he says, the speed with which the commercial was produced—five days from shoot to airing—speaks to the reaction time of today’s campaigns.
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