Creating New Audiences and Building Community With Creators  

Amid the ‘creator renaissance,’ brands can no longer ignore influencer impact 

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The importance and market momentum of creators is growing by the day. 

Their ability to engage and create moments with audiences can be used by marketers to leverage these masters of the social space and their unprecedented connections with their followers.  

Meta’s vp, Americas, global business group, Nada Stirratt, and Adore Me’s founder and CEO, Morgan Hermand, joined Adweek’s Social Media Week for a fireside chat about how brands can use creators to attract new audiences, break down barriers and engage with their communities in more personal ways. 

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