Creating Excitement for Melba Toast

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Specialty cracker maker Old London has launched a sweepstakes and an accompanying microsite to promote healthy eating.

The company, which makes Melba Toasts, Mela Rounds and other healthy snacks, has tapped Dancing With the Stars host Samanatha Harris as its celebrity endorser. By logging onto Toastforeverydayhealth.com, consumers can win an expenses-paid trip to the Enchantment Resort and Mii Amo spa in Sedona, Ariz.

“Millions of people struggle every day trying to achieve a happy level of health,” Harris said in a statement.

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