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The Other Agency has launched its first ads for Caliber Learning Network. Spending is in the six-figure range and the effort is tagged “Smarter made simpler.”
The campaign for the Baltimore, Md., provider of online training products consists of three ads running in trade periodicals such as Selling Power and Sales and Marketing Management. Print efforts, which target sales and training personnel, use humor to show that individuals can learn virtually any skill through Caliber e-learning.
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