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Sprint PCS strengthened its ties to CreatAbility in Coral Gables, Fla., tapping the shop to handle Hispanic ad duties for metro New York, the client said last week.
At the same time, the telecom said it may conduct an agency review early next year for national Latino assignments, including TV.
CreatAbility won the New York account–which sources estimated at $2 million–following a review with Vanguard Communications in New York, said David Strauss, Sprint PCS director of marketing for the New York metro area.
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