CreatAbility to Promote Girosol to U.S. Hispanics

Girosol Corp., a money transfer service that links Hispanics in this country and Latin America, has awarded its advertising account to CreatAbility.

The Coral Gables, Fla., shop defeated Miami’s Mass Media Marketing in the finals of a review that began last fall and originally included more than a dozen agencies in South Florida.

“We had category experience and took a creative approach that went beyond the typical ‘mother- picking-up-a-moneygram’ stereotype,” said CreatAbility managing director Jose Lopez-Varela.

Annual billings on the account have not been determined.

CreatAbility will launch a national television and radio campaign in the next months.