Cravit Buys Out Saffer

CHICAGO – David Cravit, president of Saffer Cravit Advertising bought out chairman Morris Saffer’s interest in the the $45-million shop. Saffer, who also runs a Toronto office, moved to Chicago two years ago to run the newly won Montgomery Ward business. It is not clear whether Cravit will change the name of the agency.
Copyright Adweek L.P. (1993)