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New Spots for Flagship Brand, via Cliff Freeman, Use Dark Humor
NEW YORK–The absence of Coke can lead to malice, or, at least that’s the idea behind Coca-Cola’s latest advertising for its flagship cola.
In the first brand Coke effort from roster shop Cliff Freeman and Partners, two 30-second spots show how people can get angry when they can’t get a Coke.
In one spot, a large family gathers in the backyard during a re-union to take a portrait.
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