Cranford Prepares Defense

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.




Incumbent Will Face S.E. Rivals for Carolina Utility
ATLANTA–An undisclosed number of agencies around the Southeast have been contacted about pitching the account of Carolina Power & Light, based in Raleigh, N.C.
Most of the estimated $4 million account is currently on the roster of Little Rock, Ark.-based Cranford Johnson Robinson Woods. The shop services the business from its Raleigh office.
Barb Perkins, vice president at CJRW’s North Carolina office, said the relationship with the client grew out of internal projects with the utility that involved media planning and buying assignments, plus strategic planning.





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in