Cramer-Krasselt Rides Billings Wave, Looks to Expand to Other Cities

CHICAGO – After three straight years of strong growth within its four-office network, Cramer-Krasselt is looking to broaden its horizons as it gets close to the $150 million mark in billings.
Agency executives said they have talked to more than a dozen shops in three or four cities, including both Dallas and Baltimore. The agency has also looked at shops in Boston and is not ruling out extending its presence in Florida.
It has not finalized any deal yet and the agency wouldn’t comment on which agencies are being considered.
Fueling the expansion plans for the normally financially conservative agency is its self-generated billings growth during one of the toughest ad economic periods ever.