Cramer-Krasselt Loses Super 8 Business

CHICAGO – Cramer-Krasselt here lost its $3.2-million Aberdeen, S.D.-based Super 8 motels business to New York. The company split the business between Grey Advertising and SFM Corp. Grey will handle the creative portion, while SFM will handle the media portion. Super 8 was recently bought out by Hospitality Franchise Systems headquartered in New Jersey. It is believed that location was a factor in the move.
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