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Cramer-Krasselt has it in the bag with designer Vera Bradley Inc. The company best known for its brightly patterned fabric handbags and travel items has tapped the Chicago-based independent to handle advertising and public relations.
C-K’s client mandate also includes brand strategy, digital, media buying and planning, retail, CRM and social media. There was no incumbent agency on this assignment, and the agency was appointed without a review. C-K will work with existing Vera Bradley marketing services partners like Britton Marketing & Design Group; DVG; Rated I Creative; Hennegan; and A Squared Group.
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