Cramer-Krasselt Captures Heinz Business

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NEW YORK Cramer-Krasselt has landed creative duties on H.J. Heinz Co.’s $15 million frozen foods’ account, besting Doner and Element 79 in a review, sources said. The business includes the Ore-Ida and Smart Ones brands.

The account previously was handled by Omnicom’s DDB in San Francisco, but the shop split with the Pittsburgh client in the spring after taking on $15-20 million in Banquet Foods business from rival ConAgra.

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