Cramer-Krasselt Bows First Campaign for Zenith in 15 Years

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

CHICAGO-Cramer-Krasselt will introduce “Digitize the Experience” as the new tagline for Zenith Electronics this week.

The $30 million effort, the company’s first advertising in roughly 15 years, includes print and television. One television ad features men in a nightclub emerging from a restroom with embarrassing wet spots on their pants.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in