Cramer-Krasselt Among 3 Finalists In Lockheed Review

Cramer-Krasselt is one of three shops set to make creative presentations next month for Lockheed Martin’s $15 million account, according to sources.

The Bethesda, Md., defense contractor kicked off a review earlier this year and incumbent DDB New York chose not to defend. Competing against C-K in Milwaukee for the business are Gray, Kirk/VanSant in Baltimore and Keiler & Co. in Farmington, Conn.

Cut from the competition were Arnold in McLean, Va.; E. James White Communications, Herndon, Va.; Mullen in Wenham, Mass.; and Hampel/Stefanides, New York.

Sources said Lockheed is after a brand identity that supports its individual business units. The review is being handled by Achenbaum Bogda in New York.