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ATLANTA After a year of corporate restructuring, Cracker Barrel plans a more aggressive marketing campaign next year, the company said.
“We have a very established and well-known brand and we are trying to leverage it as best we can,” said Chris Tomasso, vice president of marketing at the Lebanon, Tenn.-based restaurant chain.
Tomasso, former vice president of worldwide marketing for Hard Rock International, joined Cracker Barrel in September 2003. Since then, he has added a director of advertising and a director of market research and changed the company’s management structure to require the public and guest relations, product development and e-commerce departments to report to him.
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