Cracker Barrel Heads for Hills

Chain Leaves Chicago’s C-K for Home State
ATLANTA–Cracker Barrel Old Country Store restaurants has shifted its business from Cramer-Krasselt to The Buntin Group.
“We are placing individual components of our marketing program with agencies that have a high degree of specialization in specific disciplines,” said vice president of marketing Judy Cantrell.
Buntin, Nashville, Tenn., is also closer to the client’s Lebanon, Tenn., base than C-K’s Chicago operation. The account will be handled by Buntin Out-of-Home Media, a division of the shop.
Director of corporate communications Julie Davies said there was no formal review, but the company did talk with other undisclosed agencies.
Cracker Barrel operates more than 400 restaurants in 37 states.