CPM to Join CIA Medianetwork

London’s Tempus Group PLC this week is expected to acquire CPM here as part of its plan to expand its media buying network in the U.S.
The deal will make CPM, which places $200 million in media annually, part of the global company’s CIA Medianetwork. CIA VSM’s chief executive officer estimated the purchase price at $5-10 million.
“We need to get to a real critical mass in this country, and the acquisition of CPM does a lot to get us there,” said Tom Sassos, who is spearheading Tempus’ aggressive acquisition strategy in the U.S.